Search results

Teaching notes are available upon request.

The purpose of this paper is to enable tourism management and strategic management students to evaluate and analyze tourism activities in the United Arab Emirates by TCA. Students will gain a comprehensive understanding of developing tourism in rural areas in the United Arab Emirates and to build up proper strategies. They will be able to perform the organization’s competitive standing using Porter’s Five competitive forces and analyze its business strategies as well. They will be able to analyze the current status of the organization using SWOT analysis and to design alternative strategies for the company using TOWS analysis.

The Department of Tourism and Culture – Abu Dhabi, also known as the TCA, is a governmental tourism authority in the Emirate of Abu Dhabi established 14 years ago as part of an economy-diversifying strategy for the non-oil era. The TCA is responsible of creating tourism activities to generate new tourists in Abu Dhabi, which will increase the revenue of the authority and as well increase the gross domestic product of the United Arab Emirates (UAE) economy. Tourism activities have been focused on Abu Dhabi City as is it considered the capital city of the UAE. However, other cities are also part of this strategy, e.g. Al Ain City, which is located in the eastern region of the Emirate of Abu Dhabi, and Al Dhafra City, which is located in the western region of the Emirate of Abu Dhabi, both of which lack the required infrastructure, population, and tourism activity, due in part at least to the fact that the TCA’s strategy plans have been focused on Abu Dhabi City. Sultan Al Mutawa Al Dhaheri (Al Dhaheri), the TCA’s Executive Director of Tourism, has been responsible for developing tourism in Al Ain City and Al Dhafra, but due to the current situation of the two cities regarding the low revenue growth (and the consequent lack of investors willing to invest) and no critical mass (i.e. a sufficient number of hotel rooms available), Al Dhaheri is facing a dilemma regarding achieving TCA strategy in Al Ain City and Al Dhafra City.

This case study will be useful for undergraduate and postgraduate level students majoring in Tourism and Hospitality Management, Business Administration and Strategic Management.

CSS 12: Tourism and Hospitality.

This study aims to develop a framework to identify and prioritize the key factors in automation and artificial intelligence (AI) implementation in the hospitality and tourism industry.

This paper used the analytic hierarchy process, a multi-criteria decision-making method, to prioritize the factors influencing automation and AI implementation. This paper developed a model with five criteria (human knowledge, services, robotics applications, internal environment and institutional environment) and 23 sub-criteria obtained from previous studies. This paper designed a questionnaire in the form of pairwise comparisons based on the proposed hierarchical structure. This paper used a nine-point ranking scale to show the relative significance of each variable in the hierarchy and tested the model among staff from 35 five-star hotels and top-rated tourism agencies in the United Arab Emirates.

Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.

This paper developed a framework for policymakers that identifies and could help to overcome some of the challenges in implementing automation and AI in the hospitality and tourism sector around the world. The results provide an agenda for future research in this area.

酒店业和旅游业中的自动化和人工智能

摘要

本研究旨在开发一个框架, 以确定和优先考虑酒店业和旅游业自动化和人工智能（AI）实施的关键因素。

我们使用层次分析法, 一种多准则决策方法, 对影响自动化和人工智能实施的因素进行优先排序。我们建立了一个包含五个标准（人类知识、服务、机器人技术应用、内部环境和制度环境）的模型, 并从先前的研究中获得了23个子标准。基于所提出的层次结构, 我们设计了一份以成对比较的形式进行的问卷调查。我们使用九点评分量表来说明每个标准或子标准在层级中的相对重要性, 并在阿联酋35家五星级酒店和顶级旅游机构的员工中测试了该模型。

人类知识、服务和机器人应用是影响自动化和人工智能实施的最重要因素。酒店业和旅游业的从业人员和研究人员可以应用拟议的框架来制定实施和管理自动化和人工智能的可持续战略。拟议的框架也可能有助于未来研究人工智能在酒店业和旅游业的实施。

我们为决策者开发了一个框架, 用来识别并帮助其克服全球酒店业和旅游业实施自动化和人工智能方面的一些挑战。研究结果为今后该领域的研究提供了一个议程。

Automatización e inteligencia artificial en hostelería y turismo

Resumen

Este estudio tuvo como objetivo desarrollar un marco para identificar y priorizar los factores clave en la implementación de la automatización y la inteligencia artificial (IA) en la industria hotelera y turística.

utilizamos el proceso de jerarquía analítica, un método de toma de decisiones de varios criterios, para priorizar los factores que influyen en la automatización y la implementación de la IA. Desarrollamos un modelo con cinco criterios (conocimiento humano, servicios, aplicaciones robóticas, entorno interno y entorno institucional) y 23 subcriterios obtenidos de estudios previos. Diseñamos un cuestionario en forma de comparaciones por pares basados en la estructura jerárquica propuesta. Usamos una escala de clasificación de nueve puntos para mostrar la importancia relativa de cada variable en la jerarquía y probamos el modelo entre el personal de 35 hoteles de cinco estrellas y las agencias de turismo mejor calificadas en los Emiratos Árabes Unidos.

el conocimiento humano, los servicios y las aplicaciones robóticas fueron los factores más importantes que influyeron en la automatización y la implementación de la inteligencia artificial. Los profesionales e investigadores de la industria hotelera y turística podrían aplicar el marco propuesto para desarrollar estrategias sostenibles para implementar y gestionar la automatización y la IA. El marco propuesto también puede ser útil en estudios futuros que examinen la implementación de la IA en la industria hotelera y turística.

desarrollamos un marco para los formuladores de políticas que identifica y podría ayudar a superar algunos de los desafíos en la implementación de la automatización y la inteligencia artificial en el sector de la hospitalidad y el turismo en todo el mundo. Los resultados proporcionan una agenda para futuras investigaciones en esta área.

The purpose of this paper is to develop an analytic hierarchy planning-based framework to establish criteria weights and to develop a school performance system commonly called school inspections.

The analytic hierarchy process (AHP) model uses pairwise comparisons and a measurement scale to generate the weights for the criteria. The validity of the approach is confirmed by comparing the outputs of school inspection and the outputs of the model in a sample of schools.

The framework proposed enables school management to address several issues pertaining to its competitive advantage with other schools, the two most important being establishing its performance ranking in the marketplace and identifying the service elements that most require improvement. This study develops a cohesive approach to identify which quality attributes or dimensions require attention.

For school inspections, the data collection and computational problems would increase with the increase in the number of criteria and sub-criteria, as well as the number of schools considered in the selection. Although the range of reported AHP applications is extensive in many disciplines, examples in school quality and inspection remain still rare; as a result, this study could not compare its results with other AHP applications in school inspection or assessment.

The AHP method has the distinct advantage that it decomposes a decision problem into its constituent parts and builds hierarchies of criteria. AHP enables assessors to capture both subjective and objective evaluation measures of school quality. By providing a useful mechanism for assessing the consistency of the evaluation measures and alternatives, the AHP reduces bias in decision making.

The AHP model also provides a more systematic evaluation of a given school’s qualitative performance criteria. The proposed AHP model is attractive to assessors and decision makers because its pairwise comparison procedure enables them to offer a relative (rather than absolute) individual criterion assessment on those qualitative factors.

The AHP model could become a sustainable component of overall school system quality improvement by maturing over time. The AHP annual scores could be used as realistic and measureable gauges for measuring school improvement.

This paper aims to assess the consumption of dairy products in Kuwaiti children, and develop and validate a semi-quantitative food frequency questionnaire to measure dairy product consumption.

This cross-sectional study was based on a sample of child–parent dyads (n = 150). A dietary assessment questionnaire on local dairy products consumed by preschool and preadolescent children was developed. Serving and portion sizes were evaluated on the basis of the guidelines of the United States Department of Agriculture and the American Academy of Pediatrics to calculate median intake levels of three age groups (3-5, 6-8 and 9-11 years).

All children met or exceeded the recommended daily servings of dairy products for their age and sex. Dairy product intake was often from processed dairy including milk-based desserts, flavored milk and cheese. Compared to boys, girls consumed more yogurt (15.5 per cent vs 14.2 per cent, p = 0.001) and milk-based desserts (15.5 vs 14.3, p = 0.001). In boys, flavored milk contributed more to the total dairy intake than in girls, especially in 6-8-year-olds (21.8 per cent vs 18.9 per cent, p = 0.021). Weight status was not associated with dairy product intake in either sex.

This is the first study that quantifies dairy product consumption in Kuwaiti children and provides insight into sex-specific trends in dairy product selection. The findings of this study may help in investigating relationships between dairy product consumption in children and disease risk factors, and are important for the development of local dietary guidelines for children.